Portobello Market

A few weeks ago, i headed to Portobello Market in West London. The market famed for its selection of antiques and one-off finds, certainly didn't disappoint. I winded down Portobello road, it was so much fun just engaging your curiosities and looking for, well i didn't really have anything i was looking for that was the beauty of it. It took me and my mum the better of 4 hours to see everything, though that did include lunch! All of the market traders are so friendly and are passionate about those items they sell. If you have a spare Saturday i definitely recommend a visit. Here are some photographs from my day out, and some of the treasures i found:

The Pastel coloured flats Notting Hill is famed for.

A collection of antique painted mugs.

I was obsessed with this, an old seaside ticket stand for puppet shows in America, used in Alice's as the service counter.

 Collection of antiques inside Alices - The best shop on the road in my opinion, overflowing with antiques and homewares.

Beautiful lunch, Feta cheese scone, and cous cous and chorizo salad!

My mums new shopping list, Can move the arrows to see what you need to buy!

...me on Portobello Road.

Liberty x Dr. Martens

An exciting collaboration is about to hit the Regent street next week, on Tuesday May 1st Liberty x Dr. Martens will be lauched. The collection fuses the tough, dark edgy aesthetics of Dr. Martens with the subtle, feminine and twee prints the Liberty brand is known for. These two brands are both recognised as being contempary classics. The collection features Boots, Shoes and Satchels in the lovable flower print. Here is a few of my favourites:



Images: psfk

In love with the satchel and the burgundy boots. Prices start from £105. Now i know there have been Liberty collaborations before with Nike, which continue to be a success however i just love the versalitity and edge this collection has. Who is going to be making a purchase?

BRITISH FASHION COUNCIL x LONDON FASHION WEEKEND

I have recently completed an epic live project with British Fashion Council, who run London Fashion Week/end. The project was to generate more footfall and ultimately sales at London Fashion Weekend. The task was to rejuvinate and design an area of the events aesthetics and improve the general wayfinding of the event, making it easier for customers to navigate their way around ensuring they have the best possible experience. We then created a visual pack explaining our concept and visualising it.

There are four specific areas of the seasonal shopping event Weekend Boutique (Womenswear), Weekend Mens, Riverbox (Relaxation - manicures, jewellery, tea and treats) and Shoe Studio. The area we chose to focus on was Weekend Boutique as this is currently their largest offering we felt it gave us the greatest scope for improvement.

Our concept is to promote London Fashion Weekend as a live pop-up magazine experience as we feel it has all of the elements of the fashion bibles we live by. As it offers us beauty advise, fashion expertise, competitions, our favourite designers, fashion shows etc. This is brought together by our tagline: Bringing Fashion to life.

One of the elements of our advertising campaign was creating a video which would have the potential to go viral. The video is a stop-motion animation of a model jumping out of the fashion pages of the LFWEND magazine making her journey to Somerset house for London Fashion Weekend. So we present to you London Fashion Weekend, Weekend Boutique: BRINGING FASHION TO LIFE.

Created by myself, Loren, Hollie, Becki and Sarah.

The video was also intended to celebrate the ecclectic nature of British fashion through the years with contempary interpretations of past trends. The shoot took 14 hours in total, and over 2,000 stills and lots of hard work so hope you enjoy it, and if you do feel free to share it!