Saturday, May 5


This is an advert for French fashion magazine Jalouse, meaning Jealous. It is a spoof of online lookbooks and the hipster culture and the way fashion films and advertisements are presented to us. It mocks the way things are made to go viral, ironically making this video go viral. The content is brilliant and witty, and is is shot beautifully.

This parody was created a few months ago by Matthew Frost, and the model Ashley Smith fits the mold perfectly. I love the voiceover it just hits the spot, the relaxed laid-back vibes as your talked through/making decisions about her just strolling through the city or shopping are amazing! I was showed this video in a fashion lecture this week and was really taken by it, anyway watch the film and tell me what you think.

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